How to Catalyze Change: Promoters as Levers for the Circular Economy

🌐 Language: English

♿ Wheel-chair accessible - Upon request

💶 Event free of charge

🎟️ Hosted by: Circular Republic

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This is a hybrid session: join us in person at Munich Urban Colab (Meeting Room L 02.27) or online via the livestream link.

Who actually drives change inside organizations – and what happens when a crucial role is missing? Drawing on the promoter model from innovation research and hands-on experience from CIRCULAR REPUBLIC's Circularity Catalyst program, this talk unpacks the four roles (power, expertise, process, and relationship promoters) that make real circular economy transformation possible inside companies.

After a short keynote on the model, participants work in small groups on three realistic cases of stalled CE initiatives, diagnosing which promoter role is missing – and what a first effective intervention would look like. The session closes with space for questions and discussion.

Takeaways:

• a framework to diagnose blocked change processes in your own organization
• concrete starting points to become an effective promoter yourself
• real-world examples from working with startups and companies in the Circularity Catalyst program

Please note that photographs and video recordings will be taken during the event for documentation, reporting, and public communication purposes; for online events, this includes recordings of the session and screenshots. If you do not wish to be included in such recordings, please let us know on site or, for online events, at the start of the session (e.g. via chat) – you are also welcome to keep your camera switched off. We will take this into consideration.